Social media can be used as a marketing tool by almost any of you guys. Any company worth it's salt will want to be thinking about social media. If you are in Gloucester, Cheltenham, the Forest of Dean or the Moon, Social media may be able to help! Social media can be a smashingly magical tool in reaching those consumers are darn difficult to get to.
Let's get one thing straight here. You don't have to be a massive multi national company to make social media work for you. It's not the company or the product that make social media work, it's you and your employees that do that. Social media is simple if you have the guidance and the right marketing agency behind you.
Integrating it into your strategic marketing thinking will help. You can reduce costs in advertising, research and you might well flog a product or two! Tinsi bit of a down side though, social media can work against you if you don't play the game right. Play fair and it'll play fair with you. Don't and social media will rear up and bite you. Where it hurts. In your pocket.
The following tips should help you to social media-ized
- Do it. Again. And again. Don’t just start Tweeting or face aching because everyone else is doing it. Decide what you are going to say, how you are going to say it and who you are going to say it to. Make sure your offline tone of voice fits with your social media voice. Remember that email you sent when you were 21 to your boss and you regretted it straight away. That's the one. Once it's out there, it's hard to retract.
- Links. Lots of links. Not too many though. Social media isn't about the hard sell. BUY BUY BUY is not the message, or they will be bye bye. It's subtle, Remember you are on their space, their social space. Don't bull doze in with buy me, buy me. Easy tiger, catchy monkey.
- Let them know it's you. Massive here. If you parade around pretending to be 'a satisfied customer' and they find you out. Big trouble. All the big boys have done it. And most get found out. Don't do it. It's not worth it. If you are a smashing company, then go with the flow. It's much nicer.
- Be prepared. Like a good boy scout. If you start a conversation or join in with one. BAM, you can't leave it for five days and expect to be welcomed back in with open arms. People will write things. Good and bad. Monitor and listen. You might learn something. Ignoring these chaps on the social media crew, or even responding in an unprofessional manner could blow up in your face. And hit you hard. Where it hurts. In the pocket.
- Dedication. That's what you need. If you want to be the best, and if you want to beat the rest, ooooo ooooh, dedication is what you need. If you decide to use social media as part of your integrated marketing campaign (and you should, have we not taught you anything?), you should be one hundred percent committed to the cause. An undedicated social media campaign will be as bad as not having one at all. And that's bad.