Search engine Optimisation, or SEO as it’s sometimes know should be one of the 1st things that you go as a business if you are to get business through your door via your website. All the talk of Social media is great, but if your website isn’t search engine optimised or friendly, then it just won’t appear in Google.
To start you on your journey, here are some top tips that you might find useful to kick your website up the Google rankings!
- Key words. The most important things is identifying what you want to be top of Google for. No point being top for Lampshades if you don’t actually sell Lampshades (a problem we found with our website!) Your keywords and key terms should reflect what you do or sell. Get these right and you are half way there. Think about what words your customers would put into a search engine to find you.
Assume that some of your customers won’t have a Scooby-do what you sell or do – some of the people who find you won’t have known that they actually needed your service. We’ve got a magic tool to help you know how many times people search for certain key words which should feed your search engine strategy
- Page Title. This should tell the user exactly what the page is about. It’s the first thing that your customers will see and it’s the first thing that Google sees. Make sure it’s relevant. If you get this right, Google will love you.
- Meta description and title tag. Now being viewed as a lot less important by Google, but not so for the other search engines. Getting this right is darn right good housekeeping. Make sure you have these for every page and try and make them unique
- Website images. Each and every picture on your site should have its own unique, descriptive title. Make sure this describes the images but also make sure, if you can, it contains your key words. This makes it good for search engine optimisation, but more importantly good for the Disability Discriminations Act. Make sure you pictures are of a small file size too. Google loves a fast loading website and will give you credit for it.
- Content. Your content is what Google reads to understand if your site is relevant to what the searcher is searching for. If you sprinkle your copy with your key words (not too many though!) Google will love you. Page length is also important. Keep it as short and snappy as possible. Most people ski read websites, so 200-400 words per page is bestest.
- Fresh content. Mr Google loves new content. If your site hasn’t been changed for 2 years, Google knows and marks you down accordingly. Create a content plan of new things you are going to say on your website and when. A blog is a great way of doing this, or just re-writing your pages every couple of months.
- Never, ever, key word stuff. People think that the more you mention a keyword or key term, the better. This is not the case. A light sprinkling should so it. There is not magic formula, but between 5%-7% is good. Any more, it’s classed as too much, and less, Google won't pay attention.
- Inbound links. The biggy. If a site links to you, it’s like them saying that they like you. If a site links to you with your keyword, that’s them saying that they think your site is about that product or service. This used to happen ‘organically’ but not now. You have to make people link to you, either by swopping links, writing content for their website, or getting yourself into the social media arena.