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Googles latest update - Freshness

Basically Google is only trying to do one simple thing (apart from making bungles of money!), to serve you the best search engine results it can.

It wants to deliver relevant information based on your search. One of the key ways that it’s always done this is by how up-to-date your website is. The latest release from Google formalises that with the ‘Freshness’ Update. It’ll impact around 35% of you and your websites, so you need to make up to date content as part of your website content strategy, if you want to continue to rank well in Google.

Make your content timely and relevant. For example, if I’m searching for ‘Shops in Gloucester’, I don’t want a list of Gloucester shops that is from 2007, many of which may have closed. What’s I want is a list of shops, with websites, in Gloucester or Gloucestershire.  It should now hopefully give me that. Searchers are looking for the latest, freshest content about a topic rather than older web pages.

Make your website have current fresh content and you’ll do OK.

Make Google love my website - Part 2

Making Google love your website, so that you appear Number 1 in Google isn't an easy job. Infact it's hard.

This is the second in a two part series in this blog will help you a little on your way to make sure that your website in loved by Google. It doesn't answer all of the multitude of questions about how to search engine optimise your website, but that's our job - this way you just get a head start!  If you want to know more about how we can help you get to the top of Google, do drop us a line - This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Content. Content is king. Website content. Modify your exisiting website content and create new website content so that it is relevant to what your customers and potential customers search for. Organise your content into a hierarchy of information to make your website structure.
  • Websites in big business tend to have a number of different stakeholders. From the CEO to the post boy, everyone has an opinion. Make sure everyone is bought in to your website by creating a team of like minded individuals to drive development through - although website design by committee is not nice!
  • Run your website from only one domain. Google likes you to only have one domain, so if you start creating lots of domains, it weakens your proposition. In this instance, less is more.
  • Relevance/Reputation/Visibility. Follow these three rules and you wont go far wrong. Make it relevant to what you sell, Grow a great reputation, make sure we can see it.

Make Google love my website - Part 1

Making Google love your website, so that you appear Number 1 in Google isn't an easy job. Infact it's hard.

This is the first of a two part series in this blog will help you a little on your way to make sure that your website in loved by Google. It doesn't answer all of the multitude of questions about how to search engine optimise your website, but that's our job - this way you just get a head start!  If you want to know more about how we can help you get to the top of Google, do drop us a line - This email address is being protected from spambots. You need JavaScript enabled to view it.

  1. Make sure that you know what your customer is really searching for in Google. It's great if we at Lampshade Marketing can get you to the top of Google for the term 'Hairdressers in Cheltenham', but if you make cakes, it's probably not going to drive too may visitors. Look for patterns of what they are searching for in your analytics package and then look for trends. Use this data in Googles Keyword tool to help you find alternatives.
  2. Use Social Media. It's massive now. Some would say the future. Or today. Use Facebook and Twitter, plus LinkedIn and YouTube to promote your business. Link to your website. Whilst Google now pays less attention to this, the links that may come in as a result of your promotion on these sites will help. Big thing here is DON'T sell to your followers. Just be yourself, talking about what you are an expert in, and the links, and sales, will take care of themselves.
  3. Build a website that other websites want to link to. Links are the best. Links to your website are even better! Add things to your website that people want to link to. Tools, calculators and research. White papers and the like. People love those kind of things and will link to them. Build yourself an online reputation. Then you don't have to go chasing links, they will come to you.
  4. Produce awesome content. Simples. Website content is the best thing for attracting Google. Google loves content. And never forget that everyone is different. People search differently. Basically 20% of everything that is typed into Google today has NEVER been searched for before. 20%! Would you like that website traffic? Your niche could be out there writing to be found. Find it.

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