Lampshade Marketing blog

What's all this about Cookies?

The deadline for complying with the EU cookie directive is only a matter of days away (26th May 2012). No matter what you think of this law, it’s coming. And it is just that. Law. All website owners we have no choice but to comply. But it's not too late if you are reading this!

What is the EU cookie directive?

For those not in the know, the aim of the new law to increase online security and data privacy, giving your website visitors more control over what data can be held about them. It kind of sorts out how personal information is held and used. Sort of.

The law forces all websites (yes, including yours, no more putting your head in the sand now!) to be open and honest about how they are using cookies, letting the user know what cookies are used on the website, how long it will be held, and requires them request permission before cookies can be used.

Who needs to listen to this?

Everyone in the European Union. Everyone. Even you.

Why do I need to comply with it? My website doesn’t get many visitors.

It’s the law. That’s why!! The maximum fine for not doing this is £500,000. Honestly will you get this fine? Probably not, they’ll hunt out the big boys 1st. But it will come – you have been warned!

When do I need to comply with it?

The law came into force last year, on 25 May 2011. However, they soon realised that it was a massive hassle, so have given us all until 26 May 2012 to comply. Not long now!
Do I comply?? To be honest, I don’t know. Probably not though. Over 75% of all Gloucestershire websites WILL break the law. Make sure you aren’t one of them.

How do I comply with this law?

To make sure you aren't inn line for that fine, you'll have to make changes to your website to make information about your use of cookies transparent and prominent, and to allow users to give consent to the use of cookies.

It’s a good idea to start by figuring out what cookies your website uses. Look out for the following:

  • Find out which cookies are being used, why they are being used and what information they hold – Don’t know how? Drop us an email and we’ll do a FREE audit for you – no hard sell, just trying to help!
  • Figure out whether they apply to the session (just that visit) or if they’re persistent (applying to the next visit as well).
  • Figure out how long they last.
  • Check that your Privacy Policy (you've got one right?) includes clear and plain english clear information on each cookie being used.

Further reading (We’re not making this up!)

For your free survey on the cookies your website uses, email your URL to This email address is being protected from spambots. You need JavaScript enabled to view it.