Lampshade Marketing blog

The can and can't do's of Facebook

Let's face it, none of us like being sold to. Long forgotten are the days of junk mail weighing down our door mat or answering the phone to find it's not your Aunt Enid, it's some 18 year old from Coventry trying to sell you double glazing.

So why are many people (including us, let's hold our hands up!) trying to sell us stuff in our own back yard - Facebook and Twitter? This invasive marketing on the main social media platforms is having a detrimental effect on brands. But what are you doing wrong and how can you fix it?

Let's look at the five sins of Facebook posts:

  • Content became repetitive, boring and the same thing. Repetitive. Boring. And the same thing. Repeti...
  • Too many notifications. Every day. In my face. STOP IT.
  • Marketing focused updates. No I don't want your shampoo, I've been bald for 15 years.
  • When they offer you something to sign up and then you don't want to hear from them. Got your freebie... and never the twain shall meet!
  • Content became repetitive, boring and the same thing. Repetitive. Boring. And the same thing. Repeti...

And the saints? What should brands be looking at doing on Facebook? Be yourself. We're all human (most of the time we are!), so talk to us like we are human!

  • Make sure that your posts are targeted to your audience.
  • Make sure that all of your posts are informative, clear and concise.
  • Be clear, relevant and timely. Summer holiday offers on 24th December? Nope, got other things on my mind thanks.
  • Be real. Be human. Be yourself.

Do this, you'll do alright.  Now, having said that, anyone need a website?